We got a request from automotive industry to assist their efforts in driving the social media marketing results to the maximum potential. They had a decent fan base developed organically and were doing good in the areas of brand perception and loyalty but the activity on their page was not up to their expectations.
Our target was to increase the number of queries and user engagement on their Facebook page. So our facebook application experts developed an application with a blend of features that was superb in marketing research, brand perception, community building and increasing brand exposure.
This facebook application engaged over 40K families worldwide, raised the fan base of Ford’s Facebook page from 13K to 88K+. The number of fans on social media kept growing because of the increased activity on page by its fans. It increased the number of monthly active users of Facebook page up to 60K+ that wasn’t possible without a healthy and engaging activity on the fan page.